5 Tips for Job Seekers Using Pinterest (Part 1)

This is Part 1 in the series, Pinterest for Job Seekers. Stay tuned for Part 2 on How To Make A Pinterest Resume.

By now, most people know the social network, Pinterest, where users “pin” pictures and videos from the web or Pinterest itself onto boards. Many people have boards dedicated to wedding planning, recipes, cute animals, and inspirational quotes.

While these types of boards are very popular, did you know that Pinterest is also a tool for job seekers?

Yes, you heard me right. Don’t get me wrong – you probably won’t get your next job on Pinterest alone, but you can use it to further your search.

Here are 5 tips for job seekers using Pinterest:

1. Build Your Profile: Fill out your profile and include a description, profile photo, relevant social media profiles, and any links you’d like to share. People are more likely to look at your Pinterest page if you give them some information. It could also contribute to your search engine optimization (SEO) ranking, meaning it will be easier to find you through a Google search.

Here’s my profile where you’ll see my profile photo, links, and a short description that gives you a quick snapshot (pun intended?) of who I am:

My Pinterest Profile

2. Plan Your Boards & Identify Your Interests: We’ve already discussed the vast array of pins on Pinterest, so now you have to decide where to center your focus. My advice to diversify and feature boards on topics including your resume, interview and workplace attire, office-appropriate hair and makeup tutorials, infographics related to your job search or industry, and more.

Here are my Pinterest boards:

My Pinterest Boards

3. Follow Companies: Similar to Twitter, you should follow companies that you’re interested in. Pinterest is growing by leaps and bounds and many organizations are taking notice, actively engaging on the site. Keep in mind that you don’t have to follow all the boards on a company’s profile. Instead, focus your attention on the boards that interest you, such as job search tips or interview etiquette.

4. Pin and Repin: Now that you have filled out your profile, planned your boards, and followed companies, it’s time for the fun part – pinning! You can find pins for your boards by searching through your news feed and repinning content from those you follow, using Pinterest’s search engine, on other websites, or your own hard drive.

5. Organize and Reorder Your Boards: Another important thing to consider is the order of your boards. While you can’t (yet) reorder pins on a board, you can reorder your boards. Changing the order is probably the easiest way to update your Pinterest page and keep it looking fresh. When considering the order of my boards, I like to keep my job and industry-related boards towards the top of my page, as well as one for my personal blog.

There you go! These 5 basic tips will help you master Pinterest and help you in your job search.

Stay tuned for Part 2 of this post to learn about creating a Pinterest resume!

I’d love to hear your thoughts on Pinterest in general or as a job-hunt strategy. What do you think – stupid, genius, or somewhere in the middle?

Kavita Chintapalli is a recent MBA graduate from Rutgers University and will soon transition into her new role of Content Creation Manager at Movoli. She enjoys all things beauty-related, cool tech gadgets, TV, blogging, and social media. Learn more about Kavita on her website, http://kavitachintapalli.com.

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